The Moblees: Games
Designing movement-based mini-games for preschoolers to engage physically, think critically, and playfully connect with their favorite TV characters.
Project Summary
The Moblees: Games is a mobile app developed as a digital extension of the CBC television series The Moblees. Targeting preschool-aged children, the app features two interactive mini-games that encourage movement, visual matching, and character-driven play. The games were designed to promote healthy, active behaviors through intuitive mechanics and joyful character interactions, bridging screen time with real-world physical engagement.
Project Overview
Duration: August 2016 - November 2016
My Role
Led game design, UX design, and project management. Collaborated closely with the series IP stakeholders, CBC Kids team, and engineers to define the games, prioritize features, and validate usability for children.
My Deliverables:
- Led UX and interaction design for preschool accessibility and playfulness
- Collaborated with writers and animators to align gameplay with The Moblees brand and narrative tone
- Developed game mechanics for physical activity prompts and intuitive matching
- Coordinated with app developers to implement gesture-based and tap interactions
- Conducted informal playtesting sessions to refine controls and engagement pacing
Tools Used:
- Adobe Photoshop
- Adobe Illustrator
- xCode
Business Goal
To extend The Moblees television brand into an interactive digital experience that promotes physical movement and imaginative play for children ages 3–6. The goal was to support early health and activity habits through screen-based play that encouraged off-screen action, while also increasing engagement with the show’s core characters and values.
Strategic Objectives
User Research & Play Insights
Problem Definition
Key Design Decisions
Outcomes
Next Steps
Although no new content updates are currently planned, The Moblees: Games laid a foundational model for bridging branded content and meaningful physical interaction in early-childhood mobile play. The learnings from this project—especially around adaptive UI, repetition-based design, and playful feedback—continue to influence future interactive design for young users.